About
I’m a media planner in the Dallas area. I work at a mid-sized agency in the heart of Downtown. I’ve been planning media in some capacity for the past 3 years (before that I was a copywriter for RadioShack and the now defunct CompUSA).
Apparently, media planning is a completely different exercise than it was even just 10 years ago. This blog is dedicated to navigating the new media landscape for large and small clients alike.