Social Media Marketing For Your Business
Notes from SXSW 10 on the panel – Social Media Marketing for Your Business – Friday 2:00 – 3:00pm.
Panelists: Tony Adam and Chris Winfield
This was a good panel. They started out making sure that we knew they weren’t going to talk about Facebook and Twitter, and they stayed true. Here are the six things I took away from the conversation.
1) Use other forms of social media to help your business – Facebook and Twitter are done to death
2) Forums can be especially helpful in connecting you to your core customer
3) Technology has definitely opened the door for users to connect, but you still have to be a “damn human”
4) SEO is an integral part of social media – use the linkability and visibility to help build a brand and increase awareness
5) Check niche sites – that’s where the majority of the action is
6) Use social news aggregation sites sparingly – know the audience before posting; this will help you be successful.
March 16th, 2010 at 1:08 pm
Great list. And really nice to hear that the value of Social outside of Twitter & FB is being recognized and spread. We were just talking to a client the other day about the relationship between their brand site, blogs, and of course FB & T.
On a related note a company called ThisMoment is doing some aggregation into what they call a “brand channel”. Much debate around whether or not what they end up w/ is yet another silo (they of course say “no”), but interesting nonetheless. They did a launch for the new movie “Kick- Ass”, here:
http://kickass.thismoment.com/
In any event. Interesting stuff. Hope you’re learning a lot and having fun in Austin.
July 20th, 2010 at 9:28 pm
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