Social Media Marketing For Your Business

Notes from SXSW 10 on the panel – Social Media Marketing for Your Business – Friday 2:00 – 3:00pm.

Panelists: Tony Adam and Chris Winfield

This was a good panel. They started out making sure that we knew they weren’t going to talk about Facebook and Twitter, and they stayed true. Here are the six things I took away from the conversation.

1)   Use other forms of social media to help your business – Facebook and Twitter are done to death
2)   Forums can be especially helpful in connecting you to your core customer
3)   Technology has definitely opened the door for users to connect, but you still have to be a “damn human”
4)   SEO is an integral part of social media – use the linkability and visibility to help build a brand and increase awareness
5)   Check niche sites – that’s where the majority of the action is
6)   Use social news aggregation sites sparingly – know the audience before posting; this will help you be successful.


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