The New Media Planner

I thought I’d share this, as I thought this was quite interesting. Google is trying a new social experiement, and it’s going to be big.

Earlier today, I ran across this TechCrunch article about Google making an announcement. I think they’ve already rolled some of the functionality out.

Doing a search, I found this in my search results:

If it’s not readily apparent, the results include specific results from my friend Paul McEnany, the illustrious owner of heehawmarketing.com and general social media smartguy under the title “Results from people in your social circle…”

We all know that information told to us from a friend is 100x more relevant than something an independent 3rd party can tell us. This will also give users a sense of who in their circle is interesting in the same things they are, without having to check profiles like Facebook or MySpace.

Don’t quote me, but I have a feeling this is going to be one of the most useful updates to Google’s results in a long time.

Are these results showing up for you yet?

UPDATE: Google has released a blog post and video about Google Buzz here.